Today’s trip to Alice PR was incredibly engaging and solidified the type of work I want to do after graduating. Throughout my many different attempts at choosing a career path, one thing has remained consistent: I want to help people. With its clientele primarily consisting of non-profits, Alice PR does exactly that.

As someone who is not in PR, this meeting was very insightful. My main takeaway from our speakers was the importance of giving back to people. Over the past few years, Alice PR has held two main events that revolved around doing so: Alice Asks and Alice Academy for Activists. Alice Asks was an event series meant to give access to expert speakers, covering topics such as “AI: A Force of Good or Evil?”. Alice Academy for Activists was a three day bootcamp for aspiring activists in Dublin, free of charge. In giving back to people, you are practice corporate social responsibility, a main topic of our class.

I also learned that the best social media practice for non-profits simply comes down to resources. Being that I want to go into social media, this was very important to me. Although I am actively learning, I tend to struggle with messaging, but this point helped me remember that sometimes you have to look at who is around you. There is power in human testimonials.

We spent some time doing a group activity where we had to create an advocacy campaign for our given issue. I learned a lot about what an advocacy campaign can look like, but I’d love to learn more about how they come to fruition.