What wonderful day in Dublin. I ran four miles, went to the Jameson Distillery before hearing from the Irish Whiskey Association and Alice PR. Here is a quick recap of what I’ve learned!

Three things I’ve learned at Alice PR

• It is critical to note the lifestyle of the audience we are trying to reach. The same approach cannot be used for all audiences. It is best to think from the perspective of the target audience. Where do they get their media? When do they have free time? What are they looking for? 
• Media relations might not always be effective when reaching short-term goals. Other forms of PR could be used like influencer marketing and policy writing. 
• Diversity, equity, and inclusion are not completely politicized yet. Again, global politics affect the PR practices and approaches of other countries. 

Two Things I found Interesting 

• Alice has employees/clients in both Ireland and Northern Ireland. Their advocacy work is not limited due to politics. 
• News cycles and story themes can influence when the best time to pitch is. There is a difference in when media relations should happen based on the region. One could find a sweet spot for when to pitch to the media if they know the news cycle and the newsroom. 

One thing I am Interested in learning More about

•  I am interested in the lobbying and grant writing approaches to advocacy PR for long-term campaigns. 

Slán!

Rachel Kim <3