Today’s visit to Alice PR was my favorite business trip so far. I really enjoyed learning more about strategy and media relations in their campaigns. Over the summer I interned for a non-profit adoption agency, Adoptions From The Heart, where I learned a lot about media relations and what goes into planning an event. Hearing how an out-of-house agency collaborates with non-profits gave me a fresh perspective.

Learning about the Ruhama Game Changer campaign was really cool to learn more about. This campaign took place at a GAA game with the goal to educate both younger and older men, as well as policy makers on the awareness on gender, domestic and sexual based violence. Hosting this campaign at such a popular sporting event was a powerful way to challenge social and cultural norms surrounding violence and raise awareness, for particularly, among young men.

The activity that we did towards the end of the meeting. It was so fun and engaging and allowed us to brainstorm advocacy campaign ideas within small, medium and large time frames. I felt like this activity really gave me, and specifically all of the public relations students, an opportunity to show their skills in creating impactful campaign concepts.