Below is a small collection of projects, campaigns and highlights from previous roles. These encompass public relations, budgeting and reporting, enrollment and advocacy campaigns, executive communications, content creation and more.
Penn Medicine
PR Highlights
Facilitated more than 750 news media placements, including more than 200 proactive pitches highlighting faculty research, expertise and community impact. Select placements are below:
Penn Medicine is opening a crisis response center at HUP Cedar in West Philly
U-Penn Medicine quits cooperating with U.S. News hospitals ranking – The Washington Post
How Much Sleep Do You Need? Tips for Better Slumber at Every Age – The New York Times
How to Lower Deaths Among Women? Give Away Cash. – The New York Times
Editorial Workflow Transition
Shortly after joining Penn Medicine, I worked with my internal and publications editorial colleagues to onboard Philadelphia and regional colleagues on a new editorial management platform, Asana. The goal was to have a more streamlined and collaborative tool to give multiple teams ‘line of sight’ into different owned media projects.
This work was selected to share at the 2024 Association of Academic Medical Centers conference in Boston, where I presented alongside two colleagues on our transition and lessons learned.
Temple University College of Engineering
Department Reporting
Developed a monthly report to consolidate all earned and owned media, advertising, and marketing work under one presence, used to guide regular meetings with the Dean.
Admitted Students Campaign
Redesigned our undergraduate admitted students landing page to feature content from other campaigns that featured students and alumni to showcase outcomes to new students.
50th Anniversary
Convocation 2021
We opted for a video message given the circumstances surrounding COVID-19. I scripted and directed the piece which was shot and edited by our student videographer.
First Generation Student Campaign
Working with our Enrollment Management team, I conceived, scripted and directed a video profile of faculty and a student who were first generation college students as part of a melt campaign to reach admitted students who were part of this group.
Pennsylvanians for Modern Courts
Thought Leadership
As part of the ongoing PMC campaign for merit selection of appellate judges, I wrote and placed an op ed under the signatures of Pennsylvania’s five former governors advocating for the constitutional amendment as part of the change. Op ed ran in the Philadelphia Inquirer, Pittsburgh Post-Gazette and Harrisburg Patriot News.
Northwest Credit Union Association
Executive Communications
One of my roles was to manage the run of show (ROS) and scripting for the NWCUA annual convention, MAXX. This included coordinating with production on timing for presentations and visuals, as well as writing and practicing speeches, including for our President and CEO. Below is one of the comprehensive ‘podium books’ from the annual business meeting.
View book>
Editorial Management
Richard Brandsma was a retiring CEO of a member credit union, and I was tasked with creating a profile on Richard and his work to encourage other leaders to advocate in similar ways.
Social Media Advocacy Toolkit
Our group provided consulting services and resources to our 100+ member credit unions to effectively advocate on behalf of their members. This included preparing plug-and-play toolkits for social media that promoted our annual impact report, which showed the economic impact made by credit unions in the region.
Philadelphia City Council, 6th District
Save SIP
I developed a PR campaign to support the Storefront Improvement Program (SIP) which provided small grants to local businesses to improve storefront areas like awnings, lighting and street furniture, when Mayor Nutter was considering reducing funding to the program. We held a news conference and placed a number of stories featuring local businesses and the positive impact of SIP.
SOS Philly: Schools Over Soda
I worked with a small agency to develop a brand, communications and stakeholder engagement plan for a legislative package aimed at levying a tax on sugar sweetened beverages to provide funding for both the Philadelphia School District and recreation centers in the city. The aim was to position the ‘fight’ as those supporting public schools against the soda industry. Some of the tactics developed are below: