My Proof of Concept project is coming along well, but a bit slower than I had hoped. I have coordinated my equipment and most everything else I will need, including purchasing cavalier mics, but I have yet to start filming. I will be doing my filming this upcoming weekend, at the latest. I am in …
Category Archives: Uncategorized
Blog #12: Platform & Gender Differences in Athlete Social Media Content
The authors of this study performed a content analysis on one year of TikTok and Instagram posts by 18 highly marketable NCAA athletes. They examined differences by platform, gender, and content type. They found that male athletes posted more “frontstage athletic performance” and “backstage marketable lifestyle” content, and that their female counterparts posted more “backstage …
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Blog #11: How Social Media Affects Mental Health
The authors of this study analyzed data on the mental health of college students around the time of the expansion of Facebook across college campuses. They found that the rollout of Facebook on a college campus had a negative impact on student mental health, in addition to finding impairments to academic performance. The leading mechanism …
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Blog #10: No Pain, No Gain
The research in this article focused on a case study of what the authors refer to as, “maladaptive parasocial interaction (PSI)” directed at Chicago Bears kicker Cody Parkey after he missed a potential game-winning field goal in the 2019 NFL Playoffs against the Philadelphia Eagles. The authors sampled 512 tweets posted in the week following …
Blog #9: Social Media and the NFL Draft
This article focuses on growth in athlete social media following around critical junctures or team transfers, such as the NFL Draft. The authors of this study developed a custom web scraper to gather data on football players’ Instagram and Twitter profiles before and after the 2017 NFL Draft. Their results found that athletes drafted in …
Blog #8: Social Media and Athlete Mental Health
Many professional athletes, including a number of NBA basketball players, have used social media to share their personal experiences with mental illness. This article focused on DeMar DeRozan and Kevin Love, who shared their mental health experiences in 2018. This study quantitatively studied 3,336 fan responses that DeRozan and Love received on social media and …
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Blog #7: Halftime
Blog #6: International Student Athlete Social Media Personal Branding
Social media has changed the nature of athlete-fan relationships and the personal branding of professional and collegiate athletes. This study explored the perceptions of international student athletes of social media for personal branding and interactions with fans post-pandemic. With the growth of social media and the factor of the COVID pandemic, athletes interact with fans …
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Blog #5: How Social Media Impacts the “Play on the Field”
The authors of this article, Lim, Donovan, Kaufman, and Ishida, conducted a series of “fixed-effects panel models” to examine the relationship between NFL athletes’ social media activities and their on-field performances. They found a negative relationship between social media posting frequency and performance, as well as finding that players who posted content with a higher …
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Blog #4: Social Media, Personal Branding, and NIL
The Journal of Sport Management’s article, “The Influence of Personal Branding and Institutional Factors on the Name, Image, and Likeness Value of Collegiate Athletes’ Social Media Posts” (2023), analyzes the effects of personal branding factors and institutional factors on the social media NIL value of men’s and women’s college basketball athletes in California. The authors …
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