TALKING TO THE PRESS
The issue of food insecurity among college students gets a great deal of media attention. Here at CUFBA we get inquiries weekly for print, radio, and TV (not as much TV, but we have gotten some of those). Here are some tips for you as you negotiate press coverage:
– Your school likely has a press policy. You should know it. Meet the folks who manage press on your campus and find out what they expect of you.
– Check backgrounds. Not all media is created equal, and there are press folks out there who do not believe we should be doing what we are doing. When someone contacts you, google them before you respond. Make sure it is a publication or media outlet that you want to be in. This can be hard if they get you on the phone. Here’s what you can say: “thank you for being in touch. It is the press policy at [school name] that we need to check in before we give quotes. Can I call you back?”
– Have stock photos available to share. Make sure the people who are in them have signed a release that you can give them out.
– We do not recommend allowing the press to come to your distributions. It can create an uncomfortable environment for the students you serve. If you do choose to do this please be sure that every student knows they have the right to refuse to be a part of the coverage, or that they can be a part but anonymous.
– When you do get press coverage CELEBRATE. Share it widely, and send it to us. We will post it on the CUFBA website. It’s great that you get recognized for what you do. Email us at firstname.lastname@example.org
Originally published by Clare Cady October 2, 2015