Format Your Press Release to Get Editors Biting Your Arm Off

One of the best ways to draw attention to your business or website is through a press release distribution service. A well-written press release can generate hundreds or even thousands of visitors and be very effective.

However, if it is poorly written and not in the correct format, then your press release will only be completed under R for Trash. Distribution services and publishers expect a press release to have a certain format. If you try to break the mold, you will find a distinct lack of traffic.

Unfortunately, there is no strict standard format. Each PR distribution company has its own format, which is slightly different from its competitors. While this is frustrating, you must play the game and be aware of the required format of the distribution service you choose to use.

In general, all press releases should have common information, such as:

* Headline

* About the company

* Date

* Site

* Contact details

Although they are necessary, their exact location will depend on the requirements of the distribution service you are using.

Each distribution service has terms of service and guidelines for submitting press releases. These are there to help ensure that your PR is accepted and distributed, but too many people ignore them. Whichever distribution service you choose, be sure to review the terms and be fully familiar with them. This will help speed up your press PR presentation.

Marketers and journalists are two very different races. You, as a marketer, may be tempted to use a PR to pre-sell or advertise your product or service.

Big mistake.

Journalists hate this because they are looking for news, not someone trying to sell them something. So, keep your press releases newsworthy and avoid sales talk.

You may also need to submit your PR in a certain font style or size. Some distribution companies want to save time and money when reformatting press releases, and therefore require a certain style. Make sure you’ve read their terms and if they specify a certain font style or size, make sure your press release meets their criteria. They won’t make an exception just for you. All they will probably do is screw up your PR.

You will find that you don’t work with too many press release distribution services. Usually you will work with one and stay with it, especially if you have had good results with them. It’s not difficult to stick to your guidelines, all you need to do is spend half an hour reading your website and then the press releases will go out quickly and start generating hordes of traffic.

Just remember one thing … if you have any questions or are unsure about something, ask the distribution service. They may be busy, but they will be happy to help you and answer your questions.

The media is not the fire-breathing dragons that are portrayed by many people. In fact, in most cases, they are friendly people like you and me. Use press release distribution service as part of your search engine dominance strategy, and you’ll see some fantastic results that will help boost your traffic, ranking and earnings traffic, rankings, and earnings.

Leave a comment