{"id":39,"date":"2025-11-03T09:09:39","date_gmt":"2025-11-03T14:09:39","guid":{"rendered":"https:\/\/sites.temple.edu\/aniyahpinkney\/?p=39"},"modified":"2025-11-03T09:09:39","modified_gmt":"2025-11-03T14:09:39","slug":"curating-the-corporate-self","status":"publish","type":"post","link":"https:\/\/sites.temple.edu\/aniyahpinkney\/2025\/11\/03\/curating-the-corporate-self\/","title":{"rendered":"Curating the Corporate Self"},"content":{"rendered":"\n
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Image: Comcast Technology Center: Philadelphia\u2019s tallest building<\/em>.<\/p>\n\n\n\n

This week, I sat with the article that helped me examine the tension between how we\u2019re seen and how we see ourselves, especially in corporate spaces. A lot of my research thus far has been about Black Women and our representation, but it’s important to study the corporate institutions, too. The article \u201cUnder the Reputation Umbrella: An integrative and multidisciplinary review for corporate image, projected image, construed image, organizational identity, and organizational culture\u201d<\/em> by Luca Cian and Sara Cervai breaks down seven overlapping concepts including corporate image, organizational identity and reputation. It\u2019s dense, but necessary. The authors argue that reputation isn\u2019t just a buzzword, but it\u2019s a layered construct shaped by both internal culture and external perception. What struck me most was their call for clarity: too often, these terms get blurred, and that confusion has real consequences for how organizations present themselves and how individuals navigate them.<\/p>\n\n\n\n

For my project, this article gave me language to describe the disconnect Black women often feel when their authentic selves don\u2019t align with the corporate image they\u2019re expected to uphold. It doesn\u2019t center race or gender, but it offers a framework I can build on, especially when exploring how code-switching becomes a survival tool in spaces that prioritize reputation over authenticity. <\/p>\n\n\n\n

Here’s the poem I wrote during our in-class activity last week: <\/p>\n\n\n\n

I\u2019m a little nervous,<\/em><\/p>\n\n\n\n

But I\u2019m more excited.<\/em><\/p>\n\n\n\n

I\u2019m proud of myself,<\/em><\/p>\n\n\n\n

I\u2019ve made so much progress.<\/em><\/p>\n\n\n\n

Nervous about how Black women,<\/em><\/p>\n\n\n\n

And how they\u2019ll be perceived.<\/em><\/p>\n\n\n\n

I\u2019m sure it\u2019ll be fine.<\/em><\/p>\n\n\n\n

This poem sums up my current feelings about my project… excited, but still worried about our <\/em>reputation.<\/p>\n\n\n\n

I’ve made so much progress with my project! I met with my committee chair Dr. Osei Alleyne, and he helped me begin putting some action behind my ideas. I reached out to my first interviewee, and she agreed to be a part! Dr. Alleyne also gave me so many new key terms and frameworks to explore. As the weeks go by, the more excited I get. <\/p>\n\n\n\n

Sources: <\/p>\n\n\n\n

Cian, L., & Cervai, S. (2014).<\/strong> Under the reputation umbrella: An integrative and multidisciplinary review for corporate image, projected image, construed image, organizational identity, and organizational culture. Corporate Communications: An International Journal, 19<\/em>(2), 182\u2013199. <\/p>\n\n\n\n

Convene. (n.d.).<\/strong> Comcast Technology Center: Philadelphia\u2019s tallest building<\/em>. Catalyst by Convene. https:\/\/convene.com\/catalyst\/office\/comcast-technology-center-philadelphia-tallest-building\/<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Image: Comcast Technology Center: Philadelphia\u2019s tallest building. This week, I sat with the article that helped me examine the tension between how we\u2019re seen and…<\/p>\n

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