Factory Visit Response

My visit to the dye factory began with an exploration through Philadelphia using an old map of the city to compare what things were like a hundred years ago. Upon arrival at the factory, we all collected in the room and learned some basic information  about what the factory does and who they sell their products to. On the actual factory floor, we examined the different types of threads that they dye, and how they are dyed, spun, and unspun. We then looked at the dye-making room, in which they used different chemicals to produce their desired colors. The factory walls and windows were clearly very old, which helped us envision what the factory might have been like when it was first built.

This visit relates to our class discussion because it took us on a trip back to the past during the era we are learning about. The factory workers nowadays obviously have much more regulated shifts, as opposed to a hundred years ago in which people might have worked for 15+ hours. It also gave us a clear understanding of how machinery made a long, tedious, skillful craft become a quick, efficient, and unskilled work. The newly invented technology of the time completely revolutionized all aspects of production.

Visiting the factory allowed me to compare production of the past in Philadelphia to today. As I stated previously, the amount of hours spent a day at the factory has most likely changed drastically. This was a result of newer ideologies about the workplace and the importance of leisure time. The most significant different between the past and present, however, is the amount of production we sent oversees. I think they said there were 25 similar factories a hundred years ago, and now there are only 3. The reason for this, of course, is the cost of labor. Anything made in America as opposed to oversees is more expensive. Knowing this allows us to consider how society values domestic production currently, compared to a century ago.

American Helicopter Museum

Today I visited the American Helicopter Museum in West Chester. As one might expect, the museum was full of different kinds of old helicopters and short descriptions. The first thing I saw was a wall full of important figures from the early days of helicopter production. Next was a small warehouse full of various helicopters and other interactive examples and games. The museum offered a
blend of information regarding the history and significance of the helicopters, insight on the technological aspects and physics to helicopter flight, and several military operations and other historical events. All of the different helicopters had slight or major differences to their build, some with smaller but more abundant propellers, and others with big, thick propellers. There were some helicopters that allowed us to look inside either the control room or the seating areas. The coolest thing there in my opinion and most likely everybody else’s opinions as well was the V-22 Osprey displayed outside, which is the only one of its kind on display in the entire world. This aircraft is a sort of hybrid between a helicopter and an airplane.

One can learn pretty much anything they want about helicopters and their history.  As I stated earlier, there was plenty of information regarding the history, production, technology, and uses of helicopters. It is very insightful about how the physics behind them work, but I am not of the intelligence to try to understand or comprehend what any of it means. I can, however, learn about the important people and places that went into the early days or production. And finally, based off of the exhibits, information plaques, and educational videos offered at the museum, one can really learn about and understand the impact of helicopters and their significance in history.




Exhibit Review

During my visit to the American Philosophical Society Museum’s Peale Exhibit, I was able to develop an idea of what the original museum might have been like. The exhibit consisted of various pieces of history, including portraits of Peale and important political figures, sketches of landscapes and other diary entries from Peale, stuffed animals and their descriptions, ancient tools and other artifacts, the original museum tickets, coin designs, and other discoveries in science (such as improved heating techniques). The room was rather small, and there were a couple of interactive screens in the corners. In addition, there was a Charles Wilson Peale impersonator who answered questions through Peale’s perspective.

This museum exhibit featured many of the things we discussed in this course, such as the stuffed birds, ancient human artifacts, portraits, etc. There were sketches of the Mastodon bones and skeleton, of which depicted the beast with its tusks facing downward to appear more vicious and powerful, just as the reading explained. However, I don’t recall the reading mentioning that they thought it was semi-aquatic, like a walrus. The exhibit displayed a clear intent to inform the visitors about the past, the nature and wildlife in the new country, new scientific ideas, and human society in general. This demonstrates Peale’s attempt to teach the public to discern, by making such knowledge available to the layperson. The aspect that the exhibit lacked that we discussed in class were the Trompe L’oiel, or illusions, unless I just missed them.

I think that the museum was successful in making a miniature replica of what sort of things you would find in Peale’s original museum. It gave visitors a sense of what kinds of things were being discovered in that time period, as well as what sort of ideas and information that they valued to the point of deeming it museum worthy. It was also an interesting idea to include the Peale impersonator, which gave visitors an idea of what Peale’s perspective on the museum would have been, as well as what kinds of clothes he and other people of his time wore. The one thing that I thought the museum lacked, however, was some sort of narrative to Peale’s findings and the assembly of his museum. Instead, it appeared as if it were just a scattered gathering of material with no reason or order to their set up.

Statement of Purpose

I’m Mike Lodge, and I’m an advertising major, focusing on the copywriting track. Copywriting, for those who do not know, is the part of advertising that involves the text in an ad, or the general idea behind it. Whether it be the writing on a billboard or the script to a TV commercial, the copywriter is usually responsible to come up with the main idea and supporting copy. I have a strong interest in this because I like to think I’m pretty funny, and the mainstream advertising world lacks good humor. My dream would to be in a position in which I could incorporate my humor into my work, keeping a light mood and avoiding too much seriousness.

In grade school and the first couple years of high school I had no idea what i might want to do in my life. I had always been fascinated with creating things or coming up with my own logos, but I took no action to further my interests. Toward the end of high school, however, I realized my interest in graphic design and programs like Photoshop or InDesign. I decided to attend Temple University for some sort of graphic design field, which I concluded I would find in Advertising. What I realized shortly after that, unfortunately, was that I had little to no artistic ability. I wanted to be creative, but I could not seem to transfer my ideas into reality. This is when I learned about the copywriting track. I knew this would be the track for me because i could still display my creative juices, and I was much better with words than I was with my hands.

As I stated previously, I hope to one day be able to incorporate my sense of humor into my work. Whether it be writing commercials, coming up with silly fragrance descriptions on men’s body wash, or even dreaming up ad campaigns, I strive to write fun stuff rather than dry and serious. My true dream, though unrealistic since I am not pursuing this line of work, would be to be a write for a comedy series/movie (preferably animated). I did not use college to pursue that field, however, because I don’t think it would have been wise, and I have little interest in the rest that field. Instead, I will do my best to display my unique outlook on advertising strategies and have my personality heard.