Digital Marketing

Building Up a Niche Site

What is a Niche Site?

This is a term that is commonly used by website owners to describe a website that focuses on the interests of a small segment of the population.  Chances are that you regularly visit such as site, but never gave it much mind.

A blog about camping in Pennsylvania would be considered a niche site, as would a blog about building things out of used pallets.  Something that would not be considered a niche site would be a blog such as this one.

Why I am Building a Niche Site

I have had a dormant blog called “The Little Red Light” for a few years now.  It is a niche blog about home recording on a budget.  It features tutorials, gear reviews, and tips about being a recording musician.

I’m working on this site for two reasons.

First, I love audio recording.  I’ve been a musician since I was a teenager and I’ve recorded a number of albums. I wanted to spend some time talking about something that I’m passionate about and potentially grow and audience for the site.  There are a few resources on the web for people that want to learn how to get the best results out of their home recording equipment, but they’re not reaching nearly enough people.

Second, I want to help people that are just getting started out recording.

Forums like end up dominating queries for most of the questions that people have about recording and as you would imagine, these forums are fountains of terrible advice.  I’m creating a resource that will do a far better job of informing people about the tools that are available to the average home studio owner and sharing some tips on how to actually use those tools.

How Do I Select Topics for the Blog?

I’ve been using the keyword planner tool from Ahrefs to find low-competition keywords to target with my content, as well as looking at the keywords that the big recording sites are ranking for.

If I take the url of a large recording blog and enter it into Ahrefs, I can find the keywords that it ranks for.

I go through those keywords and find those that are deemed to have a low “keyword difficulty.”  I then plan content around them.  For example, I took the site and entered it into Ahrefs.  Among the keywords that I found the site ranked for was “best headphones for mixing,” a long-tail keyword that the tool rated as low competition.

I took a look at the article, took note of what it discussed, then wrote my own piece on best headphones for mixing (which you can read at the link).  In addition to covering the topics that the other ranking article discussed, I also added some photos that I took at a local music store.  This helped to provide some value to the reader and better illustrate what the headphones looked like when placed next to one another.

The idea is to provide value to the person that is researching headphones for mixing.  If Google delivers your blog as a search result, people click on it and seem to find what they like, it sees that as a positive user signal.  Ultimately, Google stays in business as long as people continue using it to do research online. If the search results are good, people will continue to come back time and time again, and if your niche site seems to deliver what people want, you’ll stay in the good graces of big G.