Digital Marketing

How to Generate Leads for Your Stucco Replacement Business

How to Generate Leads for Your Stucco Replacement Business

Generating leads for your stucco replacement or remediation business is much like any other local service.

Create & Optimize Your Google My Business Account

First off, you should create a Google My Business (GMB) account.

If you already have one, great. This is the first step to generating leads for your stucco replacement business. GMB lets you optimize for local SEO, including ranking in the Local Pack.

Whenever you search for a local service, Google usually serves up what’s called the Local Pack. Basically, it’s a list of local businesses that match the description of the search query. It provides a quick, at-a-glance list of 3-4 local businesses with their essential contact information.

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Google gets this information from a few places, including your website, local citations, and GMB account.

Optimizing your GMB listing means a better chance of ranking in the local pack. The higher you rank, the greater your odds of appearing in the Local 3-Pack. If you appear in the Local 3-Pack, your chances of generating qualified leads increase as searchers see your business name, website, and contact information right on the result page.

Building an optimized GMB listing also means Google may put together a Knowledge Panel for your business.

A Knowledge Panel accumulates the essential information for a business or individual. It takes up a significant portion of the results page on the right side. It may grab leads just by virtue of catching a searcher’s eye.

Build & Manage Local Citations

Another tactic you can do to generate more leads for your stucco replacement business is managing local citations.

Citations are basically backlinks from directory sites like Yelp or Yellow Pages. Ideally, you’ll target not only the big names but also niche-specific ones like Houzz or other local directories.

Now, backlinks and citations are essential for local SEO and generating qualified leads. Each backlink from a quality, relevant site is like a vote of confidence for your site. These votes tell Google and other search engines your business is trustworthy.

How does this generate leads for your stucco remediation company?

You’re basically casting a wider net to reach searchers who use these sites. By listing your business’ website and contact information on directories, you’re increasing the chances of grabbing leads from your target audience; people who need their stucco repaired or replaced.

Manage Your Business’ Customer Reviews

Now, this next tip doesn’t directly generate leads. But, it’s crucial all the same.

Respond to both positive and negative customer reviews. Engaging with positive reviews builds a relationship with past clients, leading to future business with them or people they know as they refer to you. Meanwhile, replying to negative customer reviews shows you’re willing to rectify any problems that may arise.

As I said, this doesn’t directly generate leads.

The primary purpose of keeping an eye on customer reviews is the promise of bringing that business back and for possible referrals. If a customer is happy and leaves a review, show your appreciation for their business with a personalized response. If they’re not satisfied with your business, at least show you’re willing to put in the effort to resolve any issues.

Customers often turn to reviews before deciding on a business. So, put your best foot forward, or you might miss out on future leads.

Get Referrals From Your Clients

Related to customer reviews, encourage your clients to tell their friends and family about your business.

Now, don’t sound needy or greedy. There’s a fine line between asking a customer to refer a friend to you and being pushy about it. A business card or casually asking customers who are happy with your services to tell their friends about you should suffice.

Word of mouth goes far in generating leads for local businesses like stucco replacement.

Leverage Social Media to Increase Visibility

A social media presence builds connections with your customers. And, it lets you share images of your stucco replacement work as long as your customers allow you to share pictures of their houses.

Social media is just another avenue of extending your reach.

Ideally, you want traffic to your site. But, establishing a strong social media presence means giving potential clients another way of finding your business.

Like managing customer reviews, social media also lets you interact with your past clients. It also serves as a form of social proof for prospective clients looking into your business. If people have good things to say about you, then that may help generate more leads.

The trick is finding which site homeowners use.

Facebook is generally a safe bet as it still stands as the largest social media platform on the web. But, sites like Twitter and YouTube have large user bases too.

Some social media strategies for generating leads for your stucco replacement business include:

  • Running ads targeted at homeowners in your area
  • Responding to customer mentions
  • Posting photos of your previous work
  • Posting process and informative videos
  • Posting links to your blog posts on useful topics related to your business

Run Google AdWords Campaigns

Unfortunately, not everything comes free when it comes to marketing your stucco remediation services.

Run ad campaigns that target your keywords and service areas. Ads appear at the top of the first page of Google, meaning your pages are immediately visible should you win the bid.

Now, bidding on Google AdWords is its own thing. But, just know that claiming the space at the top of Google’s first page increases the chances of someone clicking through to your site. And, Google puts ads above everything else when it’s appropriate. Usually, this means ads appear for commercial or navigational (queries looking for directions) searches.

Chances are your competitors already dedicate some of their marketing budgets towards Google AdWords. If you’re not following suit, you’re losing out on that potential traffic and leads.

Identify the keywords and localities you will target and start running an ad campaign.

For stucco replacement businesses, you might target something like:

  • Stucco replacement new jersey
  • Stucco remediation in philadelphia
  • Stucco repair tampa bay fl

Or, you’ll aim for more top-level terms like “stucco replacement” on its own. Just know that, generally, the higher level a keyword is, the more expensive the bid is.

Create Useful, Informative Content

Another way to generate leads for your stucco replacement company is through writing helpful content.

Creating informative content generates leads organically. This means you put together a blog post or landing page that answers a searcher’s question. You’re building authority and demonstrating expertise in your field to eventually convince a reader into converting.

This is more of a long-term play. But, it’s generally less expensive and can generate leads organically. Meaning, you’re not actively reaching out to potential customers, responding to reviews, or paying for ad space.

Usually, your content comes from blog posts and service or location pages.

Regardless of where you put your content, you should make sure each article or page you write answers a user’s question or provides a solution to their problem. Great content helps users in some way. And, through its usefulness, it builds your reputation, which eventually leads to conversions.

The main aspects of creating great content include your expertise and authority in your niche, In this case, demonstrating your knowledge and experience in stucco replacement and repair.

Some questions you may cover regarding stucco remediation are:

  • When should you replace stucco?
  • Can you put new stucco over old stucco?
  • How much does it cost to replace stucco on a house?

Also, if you have frequent questions from past or current customers, cover those topics. I guarantee you someone else has the same problem and can’t find an adequate answer.

Network Within Your Community

The last thing you can do to generate leads is to network.

Meet with your customers outside of working with them. Attend or sponsor local events and meet with your community. Build relationships with other home improvement businesses that might not offer stucco replacement services. If they get a customer asking about their stucco, they may refer that business to you.

Customers like knowing your business is actually local. So, going to local events or even sponsoring them in some way shows you care about your local community. And, these events are great opportunities for meeting with prospective clients.

Professional referrals also serve as great ways for generating leads for your stucco replacement business.

Other local home improvement businesses may refer their customers to your service if they don’t offer stucco replacement. Attending local events sponsored by these local businesses means building relationships that benefit both you and them.

Final Thoughts on Ways to Generate Leads for Stucco Replacement Businesses

Generating leads for stucco replacement businesses follows many of the same basic strategies as other local services.

  • Create a Google My Business listing and optimize for locality
  • Build citations from local and other relevant directories
  • Manage customer reviews and nurture a positive reputation
  • Utilize social media for expanding reach
  • Start ad campaigns to appear at the top of Google search
  • Create informative, helpful content that drives organic traffic
  • Network with other local home improvement businesses

Each of these tactics generates leads in its own ways, some through the virtue of simply appearing more often on Google, others through word of mouth and professional reputation.

The most important thing you should remember is, the best method of generating leads for your stucco replacement business is by providing excellent service.

You can do everything right as far as marketing goes. But, if your customer service falls flat or you perform shoddy stucco replacement services, then your leads will decrease.

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Attorney Marketing, Digital Marketing

Understanding SEO for Bankruptcy Lawyers

Building a search engine optimization (SEO) campaign for your bankruptcy law firm or recovering from a disappointing strategy from a sub-par service involves a lot of work.

There are so many elements that go into local SEO. From your on-page factors, like your blog posts and landing pages, to your off-page strategy for link building, managing your SEO can become messy fast. The nebulous nature of local SEO in the first place makes it even more complex.

But, once you understand what goes into local SEO for bankruptcy lawyers, you’ll see it’s not that difficult.

Let’s start off with a significant, off-page aspect you actually have control over: Google My Business.

Make a Google My Business Account

Make sure your client’s bankruptcy lawyer has a Google My Business (GMB) account. This is crucial for local SEO and should be one of the first things you do.

A GMB account gives you control over how Google displays your site’s information, including contact details, service area, and customer reviews. So, optimizing it means influencing how you appear to the audience that matters; local residence.

Yes, getting traffic from all over the country for a well-written, thorough, informative blog post is great. But, it won’t matter for a local bankruptcy lawyer because that traffic probably won’t or can’t convert into leads.

Google My Business helps you optimize for local SEO by ranking in the local pack.

Now, like with anything, Google has guidelines for using GMB. Follow them. Present you or your client’s bankruptcy law firm to the fullest extent possible without triggering Google penalties.

These penalties include:

  • Not keyword stuffing your business name
  • Describing what your organization does without overstepping its bounds
  • Providing accurate and up-to-date contact information, address(es), and hours

Best of all?

GMB is free. There’s no reason for a local bankruptcy law firm not to have a GMB account. And, as I said, it’s crucial for optimizing your local SEO strategy.

Let’s move on to some on-page local SEO optimizations for bankruptcy lawyers.

Optimize Your Content

The same basic steps go into law firm marketing and local SEO as almost any other niche. Research your topics, build content that answers any given searcher’s question and make sure you support that content through internal links and related articles.

So, the first part of any service-based industry and local SEO is understanding how people search.

How People Search for Bankruptcy Lawyers

For the most part, people search “service + city/state” when using Google or another search engine.

Now, this might seem a bit odd. After all, something like “Philadelphia bankruptcy lawyer” sounds better than “bankruptcy lawyer Philadelphia.” And, you’d be right. Grammatically, the former makes more sense than the latter.

The problem is that’s not how people use Google.

Think of the last time you searched for a local service you hadn’t been to before. You probably put in the service or name of the business and then your city or state or even address.

This is because people have the service they want first and foremost in their minds. Only when they want to clarify their location do they add their home city’s name.

Knowing this, your title tags and content should follow suit and optimize around a “service in city/county/state” format.

Do Your Keyword Research

As with any niche, find your topics through keyword and competitor research.

How you go about this is up to you. You can use tools like Ahrefs or SEMrush or stick with Google’s auto-suggest feature. The point is to identify what people search for in relation to your bankruptcy law firm through thorough research.

This is when you’ll find ideas for blog posts or specific service or location pages that people might search for.

Also, through your research, you’ll gain a better understanding of search intent.

Understand Search Intent

The next part of creating content for a bankruptcy lawyer is understanding the intent behind any given search.

Now, generally speaking, if someone searches “bankruptcy lawyer in [insert town here],” chances are they’re weighing bankruptcy as an option and need help. But, if they search “do I need a bankruptcy lawyer” or “what does a bankruptcy lawyer do,” then you have something different on your hands.

The intent behind any search query is crucial for writing relevant content.

Ideally, you’ll create landing pages and write blog posts that match the intent of a given query. Meaning if someone wants information on bankruptcy or bankruptcy lawyers, you’ll have content ready for them. Then, when they decide on hiring a lawyer, you’ll also have a page that matches that intent.

Some general guidelines of search intent in local SEO for bankruptcy lawyers include:

  • “What, When, & How” Queries: informational topics on what bankruptcy is, how it works, what specialized lawyers do, and when to file for bankruptcy. These are informative topics for people who might file bankruptcy in the future and need more details.
  • “Where & Who” Queries: navigational topics for finding bankruptcy lawyers and their offices or contact information. These could either convert quickly or be “middle of the funnel,” meaning they’re almost ready to start.
  • “…in City” Queries: another navigational query that localizes to a given area. Usually, this search means that either someone is still searching for a bankruptcy lawyer or they are ready to begin to process.
  • “Best or Top” Queries: these are some converting queries. If someone searches “best bankruptcy lawyer in wherever,” it means they’re ready to convert. They need someone they can trust in handling their case.

The next part after you’ve researched the intent for your target topics is understanding E-A-T.

Build E-A-T

Doing SEO for bankruptcy lawyers means working on Your Money, Your Life (YMYL) content. To do well in YMYL, you need to demonstrate a high level of expertise, authority, and trustworthiness, or E-A-T.

E-A-T is a concept Google introduced in 2018 specifically for identifying high-quality content that ranks well.

For YMYL sites, E-A-T is a huge part of ranking well despite not being official ranking factors. Basically, it’s a measurement of quality. But, the individual components of E-A-T each measure something slightly different from the others.

Expertise

Expertise means you’re very knowledgeable about your field.

Content written, reviewed, or verified by a licensed bankruptcy lawyer (which you should do anyway) builds your site’s credibility. You’ll also need to ensure factual accuracy in any and all written content.

Authority

Authority translates to comprehensiveness.

You want to cover any and everything related to the legal process of filing for bankruptcy— the more aspects of filing for bankruptcy and the legal process, the better.

Trustworthiness

Trustworthiness means providing a secure experience and showing you or your client is a legitimate bankruptcy lawyer.

Now, you only have so much control over this aspect of E-A-T. The most direct thing you can do is include your or your client’s credentials on their site (awards, cases handled, etc.). Also, include past client testimonials as a form of social proof.

On the technical side, make sure you encrypt and secure the site. Google does use SSL encryption as a minor ranking factor. And, it helps put users at ease knowing any personal information they enter on your site (name, phone number, email address, etc.) is encrypted.

Outside of this, referrals and backlinks from other, high-quality sites build your site’s trustworthiness.

Include Bankruptcy Related Q&As & FAQs

Offering a quick and easy answer to a legal question makes for a good user experience. A good user experience leads to greater trust in your site. Greater confidence in your site results in more leads and conversions.

For any given service or location page you build for your bankruptcy law firm, include a list of frequently asked questions.

Now, you don’t need to have a dozen questions. But, three to five of the most common questions fill out your content and improve user experience.

Should you include the same questions across multiple pages?

You can, but I’d advise against it. That may lead to duplicate content issues which Google doesn’t really like.

Identify the most critical questions specific to the service page you’re building and add them to the bottom of the page. Users will appreciate finding a quick answer, and Google may reward you by including it in their People Also Ask box or even as a Featured Snippet at the top of page one.

For bankruptcy lawyers, some FAQs may be:

  • How Much Does a Lawyer Charge for Chapter 7?
  • How Long Does Filing for Bankruptcies Take?
  • What Happens at a Bankruptcy Creditors Meeting?

Or, if you’ve had clients ask specific questions, include more narrow Q&As on niche circumstances. Chances are, someone else has the same question and can’t find an adequate answer.

Utilize Schema Markup

The final thing you can do to beef up your local SEO content for bankruptcy lawyers is to include schema markup on your pages.

Schema markup basically puts the context of a page in plain speech understood by web crawlers. It removes a good amount of guesswork for these bots, meaning you may see organic results faster.

Now, schema is not a direct ranking factor. But, it can help clarify the context of your pages to allow for better rankings.

For bankruptcy lawyers, this means clearing up that you’re not a bank or a federal or state entity. Your schema clarifies that your organization offers legal services for people filing bankruptcy.

Also, schema plays a part in creating a Knowledge Panel for your firm. These panels show up for certain entities like organizations or professionals when you search them on Google. It doesn’t guarantee you’ll get one for your business. But, the clarification helps in the process, and having one increases your visibility.

Some schema markup you’ll want to consider for your bankruptcy law firm or client include:

  • Organization
  • Person
  • LocalBusiness
  • FAQPage

Manage Your Local Citations

Let’s go back to off-page factors. Unfortunately, you only have so much control over these.

Link building for local businesses differs a little bit from general SEO but not by much. You’ll want to build and manage local citations—backlinks from directories like Yelp or industry-specific sites like FindLaw.

Now, at its essence, this is a different form of link building.

You’re still building backlinks. The difference is this doesn’t require as much of the finesse as general outreach. The tradeoff is you then must manage your citations to ensure accuracy.

Essentially, you should cast as wide a net as possible to build citations for your bankruptcy law firm. But, you’ll want to research the directories first for quality. And then, you must follow up to make sure there aren’t duplicate listings and inaccurate or outdated information.

That said, building citations is a significant aspect of local SEO. So, make sure you’re using it in your strategy for your bankruptcy law firm clients.

Manage Client Reviews

Finally, make sure your client reviews are good. Or, if they’re not good, reach out to them and see what you can do to help.

Social proof is vital for any service, but this is especially true for YMYL sites like bankruptcy law firms. Reviews are one of the easiest ways for users to see if you’re a trustworthy service or not.

Luckily, GMB allows you to manage your Google reviews. But, you may need to find other review sites your clients frequent. If you leave negative reviews unanswered, you won’t leave a good impression on potential future clients.

It’s not all bad, though. Responding to positive reviews shows you pay attention to clients. This engagement helps demonstrate approachability.

Basically, this is a small part of reputation management. And, it’s a good idea for improving your local SEO efforts.

You can rank as well as you want. But, if no one trusts your services, you won’t generate any leads.

Final Thoughts on Local SEO for Bankruptcy Lawyers

Doing local SEO for bankruptcy law firms follows the same general best practices as any other local service. The difference is optimizing for YMYL.

GMB is a huge aspect of any local SEO strategy. And, you should ensure your on-page elements follow best practices from high-quality, E-A-T content to encrypting your site with an SSL certificate. After that, you’ll want to look into building local citations from quality, relevant directories and manage any client reviews you get.

One final note; build content that answers questions.

I cannot stress this enough. When it comes to legal questions and YMYL sites, people want answers to their specific questions. While you should qualify any given article you write is not formal legal advice, you should provide as straightforward an answer as possible. Give the simple answer, then move on into detail.

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Digital Marketing

Marketing for Eldercare: 11 Tips

Marketing for elder care is a unique field. But, you can follow the same general tactics for other industries with some modifications.

That being said, you do need to consider the fact that elder and home care services are a Your Money, Your Life niche. So, they do have some caveats to the content you produce.

With that in mind, here are 11 tips for marketing for elder care services.

1. Search Engine Optimization (SEO)

Your senior care business needs an online presence. And, you need to optimize your website for search engine optimization or SEO.

Basically, SEO gives your site the best chance of showing up on the first page of any given search engine.

From optimizing title and heading tags to proper site architecture to how fast your site loads, a lot goes into improving your website. All of these and many more elements prop your website up for success.

Why should you care about SEO for your elder care business?

Because SEO has the potential to bring you more traffic. A 2020 study showed that roughly 81% of people turn to search for a product or service.

Some quick wins for your elder care marketing:

  • Optimize title tags for your target topics
  • Include meta descriptions to optimize for click-through rate
  • Develop thorough content to build expertise, authority, and trust
  • Include internal links across your pages

2. Include Images of Your Facilities & Staff

Make sure you include photos of your facilities and staff somewhere on your site.

Much of marketing for the eldercare industry is building trust in your prospective clients and their families. So, you’ll want to show that your facilities are clean and well-maintained. And, you should have pictures of your staff to show real people to potential clients.

Stock images aren’t recommended. Users can usually tell when something or someone is staged.

You should work on taking in-house photos of your staff showing them as real people. This builds connections between your staff and users without them even needing to meet.

3. Blogging

Blogging is a great way to create valuable, quality content.

You’ll want to include your most important and relevant information and value propositions on your service or location pages. But, blogs help you cover everything else related to your elder care services.

Your site’s blog lets you cover anything from helping someone find an independent senior living community, tips on in-home care for the elderly, healthcare news as it relates to your services, and many other related topics.

Ask yourself, “If someone is looking for an elder care service or needs help caring for an older person, would this topic help them?” You need to stay objective in your answer. This way, you’ll know if you should write about the topic or not.

Your Money, Your Life

The trick with creating content for eldercare sites is the issue of Your Money, Your Life, often shortened to YMYL.

Content that addresses health, wellness, or finances falls under the purview of YMYL. Google expects the highest quality and most authoritative content on topics like this.

So, when writing blog content for your elder care services, you need to ensure accuracy and expertise.

4. Google My Business

Make sure your facility sets up a Google My Business account.

Google uses this feature to rank businesses in what’s called the Local Pack. Basically, it’s the results for your area based on your physical location.

Since elder and home care providers are mostly restricted to their local area, you want to ensure you set up a Google My Business profile and that it’s accurate.

With Google My Business, you can

  • Include your address or service area so users can find you
  • Include your contact information for researchers looking for more information
  • Create posts right on Google
  • Allow and manage Google reviews

Google My Business is very much a local SEO play. But, when it comes to elder care services, you want to focus on local SEO rather than national or international.

5. Google Ads

Set up a Google Ads account for your eldercare facility.

There are quite a few free(ish) tactics for your marketing strategy. But, you should also utilize paid advertising.

Whenever you search for something in Google, the top of the search engine results page contains ads. If you’re investing in Google AdWords, you’ll have a chance at appearing in the ad space. This means that you’re increasing your odds at a user seeing and clicking through to your site.

Also, chances are your competitors are already doing this. So, you’re losing out on advertising space if you’re not following suit.

6. Social Media

Don’t underestimate the reach of social media sites.

Utilize social media to increase visibility for your services. You can include special events, sharing blog posts, posting quick tips related to your services, or anything else you think provides an answer or helps your target audience.

The trick is understanding which site your audience uses.

Facebook caters to many age groups and still has one of the highest usage rates among social media sites. So, posting and advertising there is a good idea—especially given the recent increase in Baby Boomers using Facebook.

Twitter isn’t a bad option since a large portion of users are between 30-49. And YouTube is the second largest search engine behind Google. So, you might consider leveraging these sites in your marketing strategy.

But, sites like TikTok or Instagram should probably be lower on your priority list. While you can utilize Instagram to share images of your facilities, it’s more of a young person’s site where they go to engage with influencers. TikTok is the hot, new site that mostly younger audiences use.

This all being said, the key takeaway is to understand where your audience is.

7. Video

Video is a powerful tool in your marketing kit.

Often, videos increase engagement for your articles and pages. It gives users options to either read, watch, listen, or a combination of all three while they browse your page.

If you operate a retirement community, film a tour of your facilities. If you run a home care agency, outline your services on-camera.

Video is easy to consume. So, you’ll often see lowered bounce rates on your pages by including an embedded video.

8. Referrals

You’ll want to build referrals to your eldercare facility.

Elder and home care services rely heavily on social proof. Meaning future searchers want to ensure your services are suitable for their loved one(s). You can say you’re the best all day, but no one will believe you without something to back your claims.

With elder care, you have two routes you can take; client and professional referrals. Ideally, you’ll want to build both.

Client Referrals

Client referrals come from your patients or their family.

This type of referral plays on the emotional side of your marketing strategy. You’re appealing to the side of searchers that want assurance that their family member will be taken care of at your facility or during your home visits.

Periodically ask your patients or their family for reviews of your services. Don’t hound them. But, asking every now and then or asking them to leave a review on Google or elsewhere can help fill out these referrals.

Professional Referrals

Professional referrals come from other healthcare professionals or facilities.

These referrals highlight the technical side of your services. If you have state-of-the-art equipment or highly-trained staff, professional referrals help quell possible hesitations a user might have about your legitimacy.

Reach out to local physicians and other healthcare professionals for these referrals.

If you’re at all familiar with building citations or links from local sites, professional referrals are basically those. The idea is to expand your reach to other aspects of the medical industry. If someone’s trusted family doctor refers them to your eldercare facility or home care service, there’s a chance they’ll come to you when they need to.

9. Community Events

Attend and sponsor local events.

Being active in your community builds connections with your local residents. This engagement demonstrates how you care for the community, which builds trust in your company and services.

Showing that you are a local service builds trust in prospective or future clients and non-clients. Your participation or sponsorship demonstrates that you care for your community and gives you an avenue to network and advertise your services.

Parades and other local events are great opportunities to advertise your facility and hand out promotional materials.

10. Flyers & Brochures

Design eye-catching and memorable physical marketing campaigns.

Flyers, brochures, or other physical promotional papers still go a long way. It allows you to connect with prospective patients as you’re handing them out. And, since they take them home, they serve as a constant reminder of your services should someone need them.

Make sure to include your value propositions in your brochures like “affordable home care agency” or “24/7 care.”

Hand these out at events you attend or leave them with other medical practices in your area. The point is to get your name in front of as many people as possible.

11. Local Publications

Finally, see about buying ad space in local newspapers, newsletters, and magazines.

Print media is still a great way to market your elder or home care services, especially for older people who may still rely on newspapers for their daily or weekly news.

Putting an ad out for your elder care services in local print sources gets your name in front of your target demographic. And, it shows that you are a local service.

Eldercare vs. Home Care

Now, what is the difference between elder care and home care?

Eldercare includes any service or facility that caters to the needs of those over a certain age, usually starting at age 55. Home care includes in-home services only, and they typically don’t involve anything too medical.

It’s also important to note that home care differs from home health. The latter actually provides professional, in-home medical services. Home care providers may assist in administering some medications so long as they are adequately trained and assessed.

Home care also doesn’t always equate to elder care.

Eldercare caters specifically to the elderly. While home care services often cater to this demographic, they may also offer assistance to other individuals, such as those too ill to care for themselves adequately.

Final Thoughts

Marketing for an elder care service isn’t that different from other marketing.

You should build and follow an SEO strategy, including creating high-quality content for YMYL topics. Make sure you have a Google My Business profile and invest in Google AdWords to hit local search and put your site in the ad pack. Utilize social media and video to expand your reach to where your audience is. Get client and professional referrals to build trust and authority in your area. Finally, engage in your community during events, with flyers, and through local publications.

One last thing to note, focus on building credibility and trust between your current and prospective clients.

Eldercare is often an emotional choice for families. They want to know you’re going to take good care of their loved ones. So, you need to demonstrate through actions that you’re the best option for them.

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Digital Marketing

An Overview Of The Gutenberg Editor And WordPress 5.0

An Overview Of The Gutenberg Editor And WordPress 5.0

Working as a website designer in Philadelphia is anything but dull. Just when we become comfortable with a new technology and way of doing things, something else comes along that upends the way you handle web design.  The Gutenberg Editor and WordPress 5.0 is an example of this.  Released in December 2018, the WordPress 5.0 is built on the twenty nineteen WordPress theme and the Gutenberg WordPress editor. That said, to serve as a breakdown of its essence, its concept, possibilities and recent additions are discussed below.

About Gutenberg Editor And WordPress 5.0

Gutenberg is the default and the sole editor on new WordPress 5.0 installations. What’s more, as a concept, it goes beyond editing. The editing is in fact just the starting point. Gutenberg is the basis on which the new possibilities of site building and customization is built. The primary aim of Gutenberg is to put together page editing and new post experience that simplifies the method of creating new post layouts. What’s more, since it’s creation there has been a number of additions to the platform all of which are designed to give the writer a rich and seamless writing experience. In line with that, it’s most recent addition being the WordPress 5.0 is furnished with blocks which are useful for composing and organizing content for a web page. So irrespective of if you are changing the face of your blog, creating your first site, or writing code for a living, you will experience flexibility in sorting out how your content is displayed. To give a more detailed view to this block-based editor, let’s understand the importance of blocks and understand the twenty nineteen WordPress theme.

Twenty Nineteen Theme

The above is a highlight on what Gutenberg desires to achieve. Twenty Nineteen brings these desires a step closer. In the simplest words, twenty nineteen was created for Gutenberg and with Gutenberg. It’s the least possible blogging theme which is typographically driven with an individual column layout. The twenty Nineteen themes in WordPress 5.0 can be used to create several websites such as small business websites and personal blogs. That said, Gutenberg and twenty Nineteen can be regarded as one and the same thing. In twenty Nineteen Gutenberg makes it possible for users to create their contents and build an entire website via the editor.

What’s New: The Introduction Of The Blocks.

The introduction of blocks in Gutenberg and WordPress 5.0 is to provide you with a seamless and enjoyable experience. It, in fact, operates as your new best friend. That said, blocks are the consolidative evolution of formative elements such as Meta boxes, post formats, widgets, shortcodes, and custom post types. These blocks are amazing for creating engaging content and an intriguing web page. In other words, they are a unit for creating and organizing content to be used for a webpage. Furthermore, with them, you can effortlessly style, rearrange and insert multimedia content. What’s more, this can be done irrespective of the level of your technical knowledge. Instead of opting for the traditional custom code when building up your content, you can explore the abilities of a block and without fuss create your content.

Constructing With Blocks

The new page editor and the introduction of blocks were created with the abilities to put together a new page and a post building ability. This would enable the writing of well detailed new posts to be seamless. That said, choosing to explore the possibilities of blocks through the use of the fresh to the scene block-based editor won’t alter the look of your content to your visitors. What it does is that it lets you insert any multimedia or content of your choice and rearrange your web page to your satisfaction. A single block is distinguishable, unclouded, reliable and nice. Each content would be placed within its designated block thereby permitting easy maneuvering. So if you are a CSS or HTML fan, then the blocks can be easily kept off your way. Overall, WordPress makes the process stress free and gives you the much-desired outcome. Examples of these blocks are:
1) Quote
2) Paragraph
3) Image
4) Embeds
5) List
6) Preformatted
7) Video
8) Cover and
9) Gallery among several others.
Numerous blocks are available each day and tons are continually being created by the community in order to give you a pleasant writing and content creation experience.

What’s Not New

The Gutenberg editor and WordPress 5.0 has undoubtedly featured revolutionary changes. However, with regards to editing, the Gutenberg editor and WordPress 5.0 makes room for the installation of the classic editor plug-in for users who don’t wish to take advantage of the Gutenberg editor. However, the team has stated that in spite of the room given to users for adaption, by the 31st of December 2021, the classic editor would be removed completely. Therefore users should get used to the change and the possibilities of Gutenberg editor WordPress 5.0.
On a final note, Gutenberg and WordPress 5.0 aims primarily to provide you with a stress-free content writing and page creation experience. It desires to do this through the establishment of the block-based editor. However, if you feel more comfortable with the use of the classic editor, it is still very available. Features such as Meta boxes, plugins and shortcodes amongst several others are available with the classic editor. So you are still guaranteed that unforgettable and easy writing experience.

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Digital Marketing

Building Up a Niche Site

What is a Niche Site?

This is a term that is commonly used by website owners to describe a website that focuses on the interests of a small segment of the population.  Chances are that you regularly visit such as site, but never gave it much mind.

A blog about camping in Pennsylvania would be considered a niche site, as would a blog about building things out of used pallets.  Something that would not be considered a niche site would be a blog such as this one.

Why I am Building a Niche Site

I have had a dormant blog called “The Little Red Light” for a few years now.  It is a niche blog about home recording on a budget.  It features tutorials, gear reviews, and tips about being a recording musician.

I’m working on this site for two reasons.

First, I love audio recording.  I’ve been a musician since I was a teenager and I’ve recorded a number of albums. I wanted to spend some time talking about something that I’m passionate about and potentially grow and audience for the site.  There are a few resources on the web for people that want to learn how to get the best results out of their home recording equipment, but they’re not reaching nearly enough people.

Second, I want to help people that are just getting started out recording.

Forums like Gearslutz.com end up dominating queries for most of the questions that people have about recording and as you would imagine, these forums are fountains of terrible advice.  I’m creating a resource that will do a far better job of informing people about the tools that are available to the average home studio owner and sharing some tips on how to actually use those tools.

How Do I Select Topics for the Blog?

I’ve been using the keyword planner tool from Ahrefs to find low-competition keywords to target with my content, as well as looking at the keywords that the big recording sites are ranking for.

If I take the url of a large recording blog and enter it into Ahrefs, I can find the keywords that it ranks for.

I go through those keywords and find those that are deemed to have a low “keyword difficulty.”  I then plan content around them.  For example, I took the site ehomerecordingstudio.com and entered it into Ahrefs.  Among the keywords that I found the site ranked for was “best headphones for mixing,” a long-tail keyword that the tool rated as low competition.

I took a look at the article, took note of what it discussed, then wrote my own piece on best headphones for mixing (which you can read at the link).  In addition to covering the topics that the other ranking article discussed, I also added some photos that I took at a local music store.  This helped to provide some value to the reader and better illustrate what the headphones looked like when placed next to one another.

The idea is to provide value to the person that is researching headphones for mixing.  If Google delivers your blog as a search result, people click on it and seem to find what they like, it sees that as a positive user signal.  Ultimately, Google stays in business as long as people continue using it to do research online. If the search results are good, people will continue to come back time and time again, and if your niche site seems to deliver what people want, you’ll stay in the good graces of big G.

 

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