How to Generate Leads for Your Stucco Replacement Business
Generating leads for your stucco replacement or remediation business is much like any other local service.
Create & Optimize Your Google My Business Account
First off, you should create a Google My Business (GMB) account.
If you already have one, great. This is the first step to generating leads for your stucco replacement business. GMB lets you optimize for local SEO, including ranking in the Local Pack.
Whenever you search for a local service, Google usually serves up what’s called the Local Pack. Basically, it’s a list of local businesses that match the description of the search query. It provides a quick, at-a-glance list of 3-4 local businesses with their essential contact information.
Google gets this information from a few places, including your website, local citations, and GMB account.
Optimizing your GMB listing means a better chance of ranking in the local pack. The higher you rank, the greater your odds of appearing in the Local 3-Pack. If you appear in the Local 3-Pack, your chances of generating qualified leads increase as searchers see your business name, website, and contact information right on the result page.
Building an optimized GMB listing also means Google may put together a Knowledge Panel for your business.
A Knowledge Panel accumulates the essential information for a business or individual. It takes up a significant portion of the results page on the right side. It may grab leads just by virtue of catching a searcher’s eye.
Build & Manage Local Citations
Another tactic you can do to generate more leads for your stucco replacement business is managing local citations.
Citations are basically backlinks from directory sites like Yelp or Yellow Pages. Ideally, you’ll target not only the big names but also niche-specific ones like Houzz or other local directories.
Now, backlinks and citations are essential for local SEO and generating qualified leads. Each backlink from a quality, relevant site is like a vote of confidence for your site. These votes tell Google and other search engines your business is trustworthy.
How does this generate leads for your stucco remediation company?
You’re basically casting a wider net to reach searchers who use these sites. By listing your business’ website and contact information on directories, you’re increasing the chances of grabbing leads from your target audience; people who need their stucco repaired or replaced.
Manage Your Business’ Customer Reviews
Now, this next tip doesn’t directly generate leads. But, it’s crucial all the same.
Respond to both positive and negative customer reviews. Engaging with positive reviews builds a relationship with past clients, leading to future business with them or people they know as they refer to you. Meanwhile, replying to negative customer reviews shows you’re willing to rectify any problems that may arise.
As I said, this doesn’t directly generate leads.
The primary purpose of keeping an eye on customer reviews is the promise of bringing that business back and for possible referrals. If a customer is happy and leaves a review, show your appreciation for their business with a personalized response. If they’re not satisfied with your business, at least show you’re willing to put in the effort to resolve any issues.
Customers often turn to reviews before deciding on a business. So, put your best foot forward, or you might miss out on future leads.
Get Referrals From Your Clients
Related to customer reviews, encourage your clients to tell their friends and family about your business.
Now, don’t sound needy or greedy. There’s a fine line between asking a customer to refer a friend to you and being pushy about it. A business card or casually asking customers who are happy with your services to tell their friends about you should suffice.
Word of mouth goes far in generating leads for local businesses like stucco replacement.
Leverage Social Media to Increase Visibility
A social media presence builds connections with your customers. And, it lets you share images of your stucco replacement work as long as your customers allow you to share pictures of their houses.
Social media is just another avenue of extending your reach.
Ideally, you want traffic to your site. But, establishing a strong social media presence means giving potential clients another way of finding your business.
Like managing customer reviews, social media also lets you interact with your past clients. It also serves as a form of social proof for prospective clients looking into your business. If people have good things to say about you, then that may help generate more leads.
The trick is finding which site homeowners use.
Facebook is generally a safe bet as it still stands as the largest social media platform on the web. But, sites like Twitter and YouTube have large user bases too.
Some social media strategies for generating leads for your stucco replacement business include:
- Running ads targeted at homeowners in your area
- Responding to customer mentions
- Posting photos of your previous work
- Posting process and informative videos
- Posting links to your blog posts on useful topics related to your business
Run Google AdWords Campaigns
Unfortunately, not everything comes free when it comes to marketing your stucco remediation services.
Run ad campaigns that target your keywords and service areas. Ads appear at the top of the first page of Google, meaning your pages are immediately visible should you win the bid.
Now, bidding on Google AdWords is its own thing. But, just know that claiming the space at the top of Google’s first page increases the chances of someone clicking through to your site. And, Google puts ads above everything else when it’s appropriate. Usually, this means ads appear for commercial or navigational (queries looking for directions) searches.
Chances are your competitors already dedicate some of their marketing budgets towards Google AdWords. If you’re not following suit, you’re losing out on that potential traffic and leads.
Identify the keywords and localities you will target and start running an ad campaign.
For stucco replacement businesses, you might target something like:
- Stucco replacement new jersey
- Stucco remediation in philadelphia
- Stucco repair tampa bay fl
Or, you’ll aim for more top-level terms like “stucco replacement” on its own. Just know that, generally, the higher level a keyword is, the more expensive the bid is.
Create Useful, Informative Content
Another way to generate leads for your stucco replacement company is through writing helpful content.
Creating informative content generates leads organically. This means you put together a blog post or landing page that answers a searcher’s question. You’re building authority and demonstrating expertise in your field to eventually convince a reader into converting.
This is more of a long-term play. But, it’s generally less expensive and can generate leads organically. Meaning, you’re not actively reaching out to potential customers, responding to reviews, or paying for ad space.
Usually, your content comes from blog posts and service or location pages.
Regardless of where you put your content, you should make sure each article or page you write answers a user’s question or provides a solution to their problem. Great content helps users in some way. And, through its usefulness, it builds your reputation, which eventually leads to conversions.
The main aspects of creating great content include your expertise and authority in your niche, In this case, demonstrating your knowledge and experience in stucco replacement and repair.
Some questions you may cover regarding stucco remediation are:
- When should you replace stucco?
- Can you put new stucco over old stucco?
- How much does it cost to replace stucco on a house?
Also, if you have frequent questions from past or current customers, cover those topics. I guarantee you someone else has the same problem and can’t find an adequate answer.
Network Within Your Community
The last thing you can do to generate leads is to network.
Meet with your customers outside of working with them. Attend or sponsor local events and meet with your community. Build relationships with other home improvement businesses that might not offer stucco replacement services. If they get a customer asking about their stucco, they may refer that business to you.
Customers like knowing your business is actually local. So, going to local events or even sponsoring them in some way shows you care about your local community. And, these events are great opportunities for meeting with prospective clients.
Professional referrals also serve as great ways for generating leads for your stucco replacement business.
Other local home improvement businesses may refer their customers to your service if they don’t offer stucco replacement. Attending local events sponsored by these local businesses means building relationships that benefit both you and them.
Final Thoughts on Ways to Generate Leads for Stucco Replacement Businesses
Generating leads for stucco replacement businesses follows many of the same basic strategies as other local services.
- Create a Google My Business listing and optimize for locality
- Build citations from local and other relevant directories
- Manage customer reviews and nurture a positive reputation
- Utilize social media for expanding reach
- Start ad campaigns to appear at the top of Google search
- Create informative, helpful content that drives organic traffic
- Network with other local home improvement businesses
Each of these tactics generates leads in its own ways, some through the virtue of simply appearing more often on Google, others through word of mouth and professional reputation.
The most important thing you should remember is, the best method of generating leads for your stucco replacement business is by providing excellent service.
You can do everything right as far as marketing goes. But, if your customer service falls flat or you perform shoddy stucco replacement services, then your leads will decrease.